Using Both Light and Truth in Public Relations

By Alyssa Minor – The BYU PR Intelligence Lab is an active hub of data collection, brainstorming sessions, and client meetings for BYU students in the PR program. But sometimes the name of the Lab brings a pause to students. What exactly makes this an Intelligence Lab?    Data intelligence is the process of using…

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Become a Storytelling Wizard!

By Thomas Rex – As we prepare for our careers in public relations, we sometimes face job interviews where we need to tell a compelling story of ourselves and submit it to the hiring manager. Other times, we are hired and need to create videos on various platforms such as Instagram and YouTube. We may…

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Beyond the Classroom: Exploring PR Internship Possibilities

By Emily Stenlund – PR students entering their second semester of the program can feel uncertain about where to begin finding an internship. Here are a few key steps to get started and a set of options to consider. One way to get started is to identify your top five professional strengths, so you can…

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