Archive for November 2024
Black Friday 2024: Changing the Game and Shaping the Conversation
By Rachel Shuler – Black Friday isn’t just a shopping day—it’s a cultural phenomenon that reflects how consumers think, feel, and spend. This year, the buzz surrounding Black Friday feels a little different. As the BYU PR Intelligence Lab dug into the data, we uncovered fascinating shifts in trends, conversations, and strategies that are…
Read MoreJake Retzlaff: Breaking Records, Building Bridges, and Capturing Hearts
By Rachel Shuler – Jake Retzlaff has quickly established himself as more than just a quarterback—he’s also a leader, a record-setter, and a symbol of inclusivity at BYU. As the Cougars’ starting quarterback and co-captain, Retzlaff has achieved an impressive list of milestones. These include spots on the Davey O’Brien and Maxwell Award midseason…
Read MoreHow BYU Football is Winning Hearts On and Off the Field: A 90-Day Snapshot of Fan Passion
By Rachel Shuler – In the past 90 days, BYU football has captured not just game-day glory but also the hearts and minds of fans online. The energy around BYU football is undeniable, and fans, sports analysts, and the media are chiming in on themes that go beyond the scoreboard. Here’s a look at how…
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