Our Story
We are a faculty-led and student-run PR lab within BYU’s School of Communications, established in 2021. Our work centers on partnering with clients who strive to create a meaningful, positive impact in the world, including nonprofit organizations, BYU campus partners, departments of the Church of Jesus Christ of Latter-day Saints, and a range of other businesses and community organizations.
Just as we serve our clients, we also invest in students. By complementing their coursework in the PR program with hands-on experience, the lab helps students sharpen their skills in research, strategy, and digital data analysis.
Our Mission
Our mission is to develop students who use light and truth (D&C 93:36) to build trust, strengthen communities, and create stronger relationships between organizations that strive to make a social impact and their publics.
To ensure that our mission is successful, we use data-backed research to provide creative strategies to help our clients solve their communication problems and provide the students an opportunity to develop their skills outside of the traditional classroom setting.+
Our Values
In the PR Intelligence Lab, we have several values that we endeavor to uphold and develop: Positive Impact, Research Focused, Creative Problem Solving, Inquisitive Learning, Ethically Rooted, and Rigorous
Analytical Thinking.
Positive Impact:
We make a positive impact by working with organizations that want to create meaningful
change in society.
Research Focused:
We provide our clients with effective communication by conducting thorough research and developing informed and forward-thinking strategies.
Creative Problem Solving
We see every challenge as a chance to explore innovative ideas and create lasting connections that lead to breakthroughs.
Inquisitive Learning:
By fostering a dynamic environment, students gain hands-on experience and mentorship, refine their skills, and expand their knowledge in public relations.
Ethically Rooted:
All of our communication initiatives adhere to high standards of authenticity, transparency, and respect so that we can build trust with our clients and audiences.
Rigorous Analytical Thinking:
The core of our lab's strategic expertise is our ability to break down complex issues, carefully sift through subtleties, and uncover insights that enhance our client's stories.
Meet Our Professors & Advisors
Donor Information
The BYU PR Intelligence Lab is named for Loren and Marilyn Carroll, members of the BYU President's Leadership Council, who recognized the dramatic impact digital and social media technologies have on society. The Carroll’s designed a command center for students to integrate digital and social media technology with their coursework and real-world client projects. Thanks to the Carroll’s love and belief in the mission of the PR Lab, The Lab uses cutting-edge social media analytics, listening, engagement, and management tools. They feel a deep love for the exceptional students and faculty that make the PR Intelligence Lab such a special place to be and learn.