Posts by Michael Burke
March 2025 Was Just the Beginning: BYU Basketball is Back
By Alicia Matthews, Isabelle Hansen, Jasmine Maia, Jordan Karpowitz, and Hyobin Kim The crowd begins to buzz. Blue and white T-shirts fill the Marriott Center as music blares through the arena. The BYU basketball team breaks onto the court, ready to play. As the referee tosses the ball into the air, the game begins. Whether…
Read MoreNon-Profit Expanding Donor Relations
By Marissa Snyder – Executive Summary The BYU PR Intelligence Lab was approached by a non-profit organization looking to expand its donor relations within its local community. Capstone and research measurement classes at BYU worked on this project for three semesters. The students used surveys, focus groups, and social media listening to create a campaign to…
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