By Rachel Shuler –
In the past 90 days, BYU football has captured not just game-day glory but also the hearts and minds of fans online. The energy around BYU football is undeniable, and fans, sports analysts, and the media are chiming in on themes that go beyond the scoreboard. Here’s a look at how BYU’s season is playing out on social media and beyond, with some of the standout phrases that are resonating right now:
Words That Define the Season
“Disciple and Humility”: Fans have embraced the team’s values and dedication, using words like “disciple” and “humility” to describe the players’ character. These aren’t just athletes; they’re seen as role models, showing commitment and modesty.
“Inspiring Story”: This season has brought forward stories of resilience and growth that fans find inspiring, helping to rally even more support for the team.
“Adversity Through Teamwork”: Facing tough opponents and challenges, the team has shown resilience and unity. People love seeing this kind of team spirit, and it’s a big reason why BYU football is stirring up such strong feelings online.
Key Trends
Growing Mentions: In everyday terms, mentions are like shoutouts. Over the past 90 days, BYU football has received 11.5k shoutouts across social media, sports sites, and news outlets—a 177% increase from earlier. Each game and news update has sparked fresh conversations, pulling in new fans and energizing loyal followers. Notably, there was a sharp increase in conversation from October 14-20. Our research indicates that this spike in engagement was driven by a social media giveaway hosted by BYU Tickets and the BYU Store, offering premium tickets and Nike football jerseys for the highly anticipated BYU Football vs. Oklahoma State game.
Massive Online Reach: BYU’s stories are reaching more people than ever, with an estimated 18.1 billion potential viewers. From social media to news coverage, people are engaging with BYU’s journey.
What Does “Positive Sentiment” Mean?
When we talk about “positive sentiment,” we’re really just measuring the good vibes BYU football is spreading online. Right now, BYU has a sentiment score of 63 out of 100, meaning fans are not only excited about the team but proud and supportive of its values. While 63 might seem like a mid-range score, it actually reflects a strong sentiment in the sports world. Anything above 50 is a good score, showing that positive discussions outweigh the negative ones and that fans are consistently showing support online.
Where’s the Buzz?
The BYU community is thriving across top sports platforms, with sites like KSL Sports, Yahoo! Sports, and Deseret News leading the charge. Popular keywords like “BYU football,” “season,” and “game” show just how invested fans are in following the team’s every move. From highlights to in-depth articles, the conversation is spreading and sparking even more interest.
BYU football’s growing fanbase and their meaningful engagement go to show: this season isn’t just about winning games—it’s about building a community. For more insights and to dive deeper into BYU football’s growing fanbase and their meaningful engagement go to show: this season isn’t just about winning games—it’s about building a community. Fans are responding to BYU’s journey with loyalty and pride, creating a positive atmosphere that goes beyond the field.
All data was directly compiled from media analysis tools Meltwater and SemRush by the BYU PR Intelligence Lab.
