Research and insights to inform
Audience Analysis
Who is interested in my organization's mission and its services? How do I best reach
them?
How can I establish a strong, positive connection to my audience?
Messaging
What messages will best resonate and motivate my audience to act?
How do I know which messages have the highest impact and which need adjustment?
Do our messages align with our brand values and resonate with the target audience?
Channels
Are you using the right channels for your target audience?
How are you adapting your strategy for different social media and traditional media platforms?
Branding
How can I create an image for my organization that will resonate with my audience?
Is the branding an accurate reflection of the company’s values and mission?
Competitor Landscape
What strategies are our competitors using to attract customers, and how can we stand out?
Are we missing key market trends and insights that could give us a competitive edge?
Strategy
Do we have a clear, data-driven strategy to achieve our business goals, or are we just reacting to the market?
Do we have a clear, actionable strategy to drive long-term success?
Research Techniques We Use
Survey & Focus Group Research
A survey gathers data through questionnaires, while a focus group involves discussions for insights.
Click Here to see an example
Social Media Listening & Analytics
See how a brand or organization is performing on social media platforms such as Facebook, Twitter, and more.
Click Here to see an example
Media Reporting
Monitor an organization's media coverage / presence, including engagement, journalist shares, and other metrics.
Click Here to see an example
Google & YouTube Analytics
Track, measure, and optimize the performance of your online campaigns by providing insights into audience behavior and engagement.
Click Here to see an example
Influencer Profiling
Research influencers and their degree of influence to see how they can help your brand.
Click Here to see an example
Search Engine Optimization
Boost an organization's website search ability online or ensure content is reaching target audiences through SEO.
Click Here to see an example
Biometrics Testing
Biometrics testing helps evaluate messaging and visual communications by analyzing audience reactions through eye tracking, facial expressions, and engagement patterns.
Click Here to see an example
Our Research Approach
Project Timeline
Data Collection
The team will conduct in-depth research during this phase and work to develop initial insights before having a mid-point check-in with the client.
Strategy and Presentation
With all the data analyzed, the team moves on to creating a communications strategy for the client. The results are visualized and presented through a final presentation and report.
Month #1
Month #2
Month #3
Month #4
Communications Problem
After the kickoff call, the team will create a research plan, develop the communications problem and research questions for their client, kick-start their research.
Data Analysis
After the mid-point, additional research may be required. The team will focus on thoroughly analyzing the research to develop valuable insights.
Our Deliverables
Final Presentation
The teams deliver a final presentation, showcasing their research, key insights, and impactful recommendations for each client.
Final Report
The teams create a final report at the end of the semester to compile all the data collected and analysis from the work they have completed.
Research Collected
Any raw data that has been collected throughout the semester ex. survey responses, focus group transcript, and social media analytics.
Project Timeline
Communications Problem
After the kickoff call, the team will create a research plan, develop the communications problem and research questions for their client, kick-start their research.
Data Collection
The team will conduct in-depth research during this phase and work to develop initial insights before having a mid-point check-in with the client.
Data Analysis
After the mid-point, additional research may be required. The team will focus on thoroughly analyzing the research to develop valuable insights.
Strategy and Presentation
With all the data analyzed, the team moves on to creating a communications strategy for the client. The results are visualized and presented through a final presentation and report.
Our Deliverables
Final Presentation
The teams deliver a final presentation, showcasing their research, key insights, and impactful recommendations for each client.
Final Report
The teams create a final report at the end of the semester to compile all the data collected and analysis from the work they have completed.
Research Collected
Any raw data that has been collected throughout the semester ex. survey responses, focus group transcript, and social media analytics.
