Building Your Strategy Together
Audience Mapping
If you’re asking....
- Who is interested in my organization's mission and its services? How do I best reach them?
- How can I establish a strong, positive connection to my audience?
then we can provide an
audience mapping
Messaging Evaluation
If you’re asking....
What messages will best resonate and motivate my audience to act?
How do I know which messages have the highest impact and which need adjustment?
Do our messages align with our brand values and resonate with the target audience?
then we can provide a
messaging evaluation
Channel Overview
If you’re asking....
Am I using the right channels for my target audience?
How am I adapting our strategy for different social media and traditional media platforms?
then we can provide a
channel overview
Branding Audit
If you’re asking....
How can I create an image for my organization that will resonate with my audience?
Is the branding an accurate reflection of the company’s values and mission?
then we can provide a
branding audit
Competitor Landscape
If you’re asking....
What strategies are our competitors using to attract customers, and how can we stand out?
Are we missing key market trends and insights that could give us a competitive edge?
then we can provide a
competitor landscape
Actionable Strategy
If you’re asking....
Do we have a clear, data-driven strategy to achieve our business goals, or are we just reacting to the market?
Do we have a clear, actionable strategy to drive long-term success?
then we can provide an
actionable strategy
Research Techniques We Use
Survey & Focus Group Research
A survey gathers data through questionnaires, while a focus group involves discussions for insights.
Click Here to see an example
Social Media Listening & Analytics
See how a brand or organization is performing on social media platforms such as Facebook, Twitter, and more.
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Media Reporting
Monitor an organization's media coverage / presence, including engagement, journalist shares, and other metrics.
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Google & YouTube Analytics
Track, measure, and optimize the performance of your online campaigns by providing insights into audience behavior and engagement.
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Influencer Profiling
Research influencers and their degree of influence to see how they can help your brand.
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Search Engine Optimization
Boost an organization's website search ability online or ensure content is reaching target audiences through SEO.
Click Here to see an example
Biometrics Testing
Biometrics testing helps evaluate messaging and visual communications by analyzing audience reactions through eye tracking, facial expressions, and engagement patterns.
Click Here to see an example
Our Research Approach
Over the years, we have developed a systematic and proven approach to all research that we undertake.
- Understand the Problem
- Develop Research Questions
- Collect Data
- Analyze Data
- Interpret Data
- Determine Findings
- Establish Recommendations
- Develop Final Report
Project Timeline
Data Collection
The team will conduct in-depth research during this phase and work to develop initial insights before having a mid-point check-in with the client.
Strategy and Presentation
With all the data analyzed, the team moves on to creating a communications strategy for the client. The results are visualized and presented through a final presentation and report.
Month #1
Month #2
Month #3
Month #4
Communications Problem
After the kickoff call, the team will create a research plan, develop the communications problem and research questions for their client, kick-start their research.
Data Analysis
After the mid-point, additional research may be required. The team will focus on thoroughly analyzing the research to develop valuable insights.
Starting Next Monday...
Based on your unique needs, we will provide a customized action plan that you can put into motion as soon as the project is complete. This plan may include deliverables such as playbooks, strategies, and even mockup content when appropriate. Above all, our focus is on helping you achieve your specific goals.
