Services We Offer
Audience
Determine current and potential audiences for client needs.
Messaging
Crafting and testing messages that have an impact.
Channels
Auditing and determining best practices for maximizing exposure across channels.
Tactic Optimization
Tools and elements used to deliver messages.
Our Approach
In the Lab, we provide PR strategy through our three approaches, Landscape, Measurement, and Prediction to amplify the impact of our four core services. The approaches define the types of projects that we can do while the services are the means by which we focus our research. These three approaches drive our commitment to deliver strategic, well-informed, and innovative PR solutions.
All organizations have their own unique sets of problems that need to be solved. Effective PR strategy provides the solutions needed for those problems.