Brigham Young University

PR Intelligence Lab

What is Public Relations?

Public Relations is the strategic communication process aimed at building mutually beneficial relationships between organizations and their audiences. In public relations, you develop a diverse range of skills including strategic communication, writing and editing, media relations, research and analysis, event planning, social media management, crisis communication, relationship-building, and project management. These skills are essential for effectively managing communication between organizations and their audiences, as well as promoting positive public perception and reputation management.

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Brigham Young University

BYU has a commitment to academic excellence and ethical communication practices by providing a solid foundation for aspiring PR professionals to develop their skills and thrive in the field. The mentored environment, seamlessly integrated into courses, allows students to rise to leadership positions, preparing them for impactful roles within organizations that align with the university's values. Upon completion of the Public Relations program, graduates are poised to embark on a path of service and contribution to their respective fields.

BYU PR Intelligence Lab

The BYU PR Intelligence Lab is a faculty-led, student-run PR lab that is grounded in research and strategy. Within a mentored framework integrated into our courses, student employees cultivate proficiency in data literacy and client engagement, with opportunities to ascend to leadership roles as they collaborate with organizations committed to upholding the esteemed standards of BYU while making a meaningful social impact.


BYU PR Intelligence Lab

Latest Intelligence

13 May, 2024

Become a Storytelling Wizard!

By Thomas Rex – As we prepare for our careers…

6 May, 2024

Beyond the Classroom: Exploring PR Internship Possibilities

By Emily Stenlund – PR students entering their second semester…

7 November, 2023


Our PReview newsletter is published monthly and highlights our students,…

4 September, 2023

Non-Profit Expanding Donor Relations

By Marissa Snyder – Executive Summary The BYU PR Intelligence Lab…

16 August, 2023

Professional Sports Team: How we helped expand their audience

By Molly Roth – This client came to the BYU…

26 July, 2023

Defense and Aerospace Association with 30+ Members

By Nathan Dorathy –  EXECUTIVE SUMMARY The BYU PR Intelligence…