Posts by Emily Stenlund
Black Friday 2024: Changing the Game and Shaping the Conversation
By Rachel Shuler – Black Friday isn’t just a shopping day—it’s a cultural phenomenon that reflects how consumers think, feel, and spend. This year, the buzz surrounding Black Friday feels a little different. As the BYU PR Intelligence Lab dug into the data, we uncovered fascinating shifts in trends, conversations, and strategies that are…
Read MoreJake Retzlaff: Breaking Records, Building Bridges, and Capturing Hearts
By Rachel Shuler – Jake Retzlaff has quickly established himself as more than just a quarterback—he’s also a leader, a record-setter, and a symbol of inclusivity at BYU. As the Cougars’ starting quarterback and co-captain, Retzlaff has achieved an impressive list of milestones. These include spots on the Davey O’Brien and Maxwell Award midseason…
Read MoreHow BYU Football is Winning Hearts On and Off the Field: A 90-Day Snapshot of Fan Passion
By Rachel Shuler – In the past 90 days, BYU football has captured not just game-day glory but also the hearts and minds of fans online. The energy around BYU football is undeniable, and fans, sports analysts, and the media are chiming in on themes that go beyond the scoreboard. Here’s a look at how…
Read MoreFamilySearch Winter 2024 Executive Summary
By Emily Stenlund –
Read MoreBeyond the Alarm: Effective Crisis Comms in Schools
By Emily Stenlund – SALEM, Ore. – On a beautiful spring day in March, South Salem High School entered an unexpected level-three lockdown—the highest possible lockdown level for a school. In a park only a couple of miles away, three students were shot, and police enforcement was assessing the scene. Aaron Harada and the crisis…
Read MoreFind Your Passion, Find Your Path
By Emily Stenlund – Background Imagine Public Relations as an umbrella. The umbrella of PR covers a vast amount of fields and interests within the professional world. Often, graduates of the PR program find themselves initially settling for one occupation, only to realize a desire to explore something different later on. They transition to new…
Read MoreUsing Both Light and Truth in Public Relations
By Alyssa Minor – The BYU PR Intelligence Lab is an active hub of data collection, brainstorming sessions, and client meetings for BYU students in the PR program. But sometimes the name of the Lab brings a pause to students. What exactly makes this an Intelligence Lab? Data intelligence is the process of using…
Read MoreBecome a Storytelling Wizard!
By Thomas Rex – As we prepare for our careers in public relations, we sometimes face job interviews where we need to tell a compelling story of ourselves and submit it to the hiring manager. Other times, we are hired and need to create videos on various platforms such as Instagram and YouTube. We may…
Read MoreBeyond the Classroom: Exploring PR Internship Possibilities
By Emily Stenlund – PR students entering their second semester of the program can feel uncertain about where to begin finding an internship. Here are a few key steps to get started and a set of options to consider. One way to get started is to identify your top five professional strengths, so you can…
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